How to Structure your Business for Improved Profits
As an entrepreneur, you need to juggle between a number of “responsibility” hats when setting up and establishing the business, but the most important of all hats is the “Thinker Hat.” You have a lot of thinking to do in terms of structuring your organization. Without a proper structure it is next to impossible for any business to survive and thrive in today’s competitive world. Here, in this post, we have rounded up a few quick tips to follow while structuring your business for increased profits.
The Lead Generation Unit
The first most essential unit of any organization that determines its success is the lead generation unit. It draws leads and brings in customers, which is synonymous with profits. Here, you’ll have create a team of dynamic-thinking marketers led by an able manager to draw leads and analyze whether they qualify to be moved ahead to the sales team or not. Since marketing is of paramount importance, they are responsible for bringing in business.
You got to have the right people in place and have a competent manager to supervise them.
The “Conversation” or Sales Unit
All the qualified leads which are generated by the lead generation unit of the company are sent to the sales team. The primary objective of the conversation unit within the organization is to convince prospective clients to purchase your products or your services. It goes without saying that you must have a great sales to help your business achieve a high conversion rate, which in turn will reflect in the annual profits figure.
The Client Fulfilment or Delivery Unit
Once the sales team has converted a lead into a customer, the client fulfillment department of the company will take over.
This is the most integral department to a business structure as they are responsible for delivering the best services or products to your customers.
The complete satisfaction of each client is the main focus of the client fulfillment unit. The success of this department of your organization defines your company’s market reputation and puts future profits at stake. Here, you’ll be requiring a trustworthy manager to make sure everything within the unit runs smoothly and efficiently. You can either hire a managerial level person or groom someone in the company you think has the capability to take up this job role. It is important that they understand the value of the customer.
In a nutshell, this unit of your company must not leave any stone unturned to offer the highest standards of services/products promised by the sales team. They are the most representative of your company than any other team in your organization.
The Business Unit
This unit is the core of your business, as it involves the senior authority that runs the company in the background. This unit makes all the bold moves to drive the company forward-ensuring business activities including HR training, accounting, equipment by the marketing or sales team.
Conclusion
We, at Legent Consultants, have a panel of qualified business consultants to thoroughly understand your business and curate a successful structure where the teams are created with the objective of continual growth and improved profits. Contact us today for an honest piece of advice.